The Secret to GHI's 40% Increase in Content Creation

Quick Overview

Industry: Wellness and Fitness Services
Location: Houston, Texas, US
Team Size: 51-20

“The AI functionality is fantastic! It’s streamlined our members’ experience and provided valuable insights for content creation—helping us boost our blog content by 40%.” — Connor Cohen, Marketing Manager at GHI

Industry: Wellness and Fitness Services
Location: Houston, Texas, US
Team Size: 51-20

Wellness and Fitness Services

(51 - 200 people)

Introduction: A New Era of Knowledge Management

GHI, a forward-thinking company in the membership industry, was on a mission to redefine their user experience. Based in the heart of the technology sector, GHI sought to create a dynamic, AI-powered portal that would cater to the unique needs of their members. With Helpjuice, they found the perfect partner to accomplish their ambitious goals.

“We were looking to create a one-of-a-kind membership portal utilizing AI search functionality. With Helpjuice, we found a solution that allows us to host a unique experience for our users, where no question is too large or small,” says Connor Cohen, GHI's Marketing Director.

Attention: The Challenge of Effective Knowledge Management

GHI's primary challenge was clear: they needed a robust, searchable knowledge base that could handle diverse queries from their members and offer valuable insights into user behavior. Standard solutions weren't up to the task—existing tools were either limited in functionality or required multiple plugins that weighed down the user experience.

“Before Helpjuice, we tried Heroic Knowledgebase, which got us about 60% of the way there. It wasn’t a bad option, but it didn’t offer the flexibility and power we needed,” explains Connor. “We also experimented with WordPress plugins, but these solutions lacked the ability to provide the seamless experience our members deserved.”

Interest: Why Helpjuice Stood Out

GHI discovered that Helpjuice’s combination of customizability and AI-driven search capabilities was a perfect fit for their needs. Unlike other knowledge base platforms, Helpjuice offers a fully customizable interface, backed by powerful search technology that only pulls data from selected sources, ensuring accuracy and relevance.

“Helpjuice is like putting a Ferrari V8 engine into whatever car we want. Meaning we can make the front end of the user experience look however we want, all while knowing and trusting the powerful engine running the system,” says Connor. “It’s rare to see such a level of customization in such a powerful tool.”

Desire: A Customized, AI-Driven Solution that Delivers Results

After implementing Helpjuice, GHI was able to build a cutting-edge membership portal that utilized AI search to provide members with a fast, relevant, and user-friendly experience. This new platform not only made information easily accessible but also provided GHI with valuable insights into what members were searching for.

“The AI functionality is fantastic. It creates such a wonderful experience for our users. Having it pull the content and summarize it has been super helpful,” Connor notes. “It’s also all in one place, which eliminates the need for multiple plugins.”

The results were immediate and impressive. Within the initial launch, GHI experienced:

  • A 15% increase in revenue from the new offering.
  • A 40% boost in blog content, based on common searches and questions asked by their community.
  • A growing user base of over 100 members shortly after the platform’s debut.

“We now have a direct line to what users want to know about our content and products. We see these numbers continuing to grow as we are fresh off the initial offering,” Connor adds enthusiastically.

Action: Planning for the Future with Helpjuice

GHI’s success with Helpjuice isn’t just about the present—it’s about the future. They have a clear roadmap to expand their use of the platform to traditional customer service applications, expecting at least a 10% reduction in customer service calls. This anticipated shift will create even more opportunities for user engagement and self-service.

“While we haven’t yet implemented all of the customer service features, we’ve met with our team and anticipate a significant drop in direct calls as we leverage the Helpjuice dashboard,” Connor predicts. “The insight we’re gaining from current usage is helping shape our future strategy.”

GHI’s experience highlights Helpjuice’s adaptability and the value of having a dedicated support team. “Our use case is far from common for Helpjuice, but the whole team has taken our unique task and helped it become a reality,” Connor states. “With Helpjuice, we essentially expanded our team without adding headcount. They became a true partner in our project.”

Conclusion: A Unique Partnership Leading to Success

GHI’s journey with Helpjuice showcases the impact a well-designed knowledge base can have on an organization’s success. From boosting revenue to providing deep insights into member behavior, Helpjuice has transformed how GHI interacts with its audience. Their AI-driven platform has made finding information easier than ever and has established a unique digital ecosystem for members.

“Once we found Helpjuice, every other option didn’t measure up. They really are pioneers in the knowledge base space,” says Connor. “With Helpjuice, we are able to bring maximum value to our users and establish a truly unique experience.”

If your organization is struggling with knowledge management and seeking a customizable, powerful solution, Helpjuice is ready to redefine your user experience just as it did for GHI.

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